JANSPORT LEGACY CAMPAIGN

JANSPORT LEGACY CAMPAIGN

Campaign for JanSport Anniversary Celebration

April 2025 

Global Campaign

I’m excited to share a special project I worked on to celebrate JanSport’s anniversary. The vibrant, hippie-inspired illustrations you see here were created to connect with the audience, evoke a warm sense of nostalgia, and bring the campaign’s story to life with animation-ready art.

For me, the goal was to tell a story through colorful and lively illustrations that spark that feeling of nostalgia — the story of how a great dream began: three young hippies and adventurers with big dreams setting out on their journey.

I’d love to show you the animated video by OOL DIGITAL and highlight the fantastic results from this collaboration.

Thanks for visiting — I hope you enjoy it as much as I enjoyed bringing it to life.

 

 

With pleasure, I’m also sharing a few sketches that led to the final illustrations — a little peek behind the process and how this visual world came together.

 


These visuals are part of a larger team effort, with amazing studios and teams handling animation, production, and deployment across JanSport’s website, social media, outdoor ads, banners, product listing pages, and in-store displays.


 

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