HOLA MEXICO FF2024

Poster design Edition 2024
Los Ángeles, California 
USA.

For this project, which involved developing the main poster, backgrounds, and various visual elements for different formats, I had the freedom to choose the central theme — and I chose to explore the presence of women in cinema, focusing on their influence and representation in the industry.

To complement the concept, I incorporated geographic and natural elements that symbolically connect Mexico and Los Angeles. Through these visual components — and a carefully chosen color palette — I aimed to create a journey that unites both regions, not just geographically but also emotionally and conceptually.

The intention was to evoke a narrative that celebrates the role of women in film while visually linking the rich landscapes and cultures of both places.

This project was created in collaboration with Casa Soda and Maky Sujo.

Below, I’m sharing a selection of visual elements from the project, along with video clips that bring some of these pieces to life.

Click here to watch the video :) 

Here their website.