FUNGI SODA

February 2025

Guadalajara, Jalisco, México.

This project involved designing a label inspired by the groovy, hippie spirit — aiming to create something that stands out in the regional market while remaining gentle and visually pleasing.

Each label was carefully crafted to be part of a cohesive collection, where every piece complements the others seamlessly.

A key aspect of the design was including educational elements, brought to life through charming illustrations of pollinators as characters representing each flavor, alongside various flowers and the functional ingredients in each soda.

We were very happy with what we achieved, and the positive reception from the audience has been truly rewarding.