ECOBICI X HSBC JUNE CAMPAIGN

June 2025 

Mexico City, MX.

This campaign, created in collaboration with ECOBICI CDMX and HSBC, primarily aimed to commemorate and celebrate love and the freedom to be who you are — without needing anyone’s permission — in all its vibrant colors, with joy and respect.

We invited the community to give a chance to the new bike-sharing service via app in Mexico City, promoting an eco-friendly alternative to reduce environmental pollution and traffic congestion.

The goal was to connect with the city’s modern community and encourage them to choose the bike as a sustainable mode of transport.

This campaign ran in June 2025 and was developed for OOH advertising, social media, and animation. It was created by the Mobility studio at Grupo Expansión, RECREO.

Watch the animation here made by Grupo EXPANSIÓN & RECREO  .