Fungi Soda

This project involved designing a label inspired by the groovy, hippie spirit—something that would stand out from other products in the regional market, while still being gentle on the eyes and visually pleasant. Each label was crafted to be part of a cohesive collection, where every piece complements the others.

A key part of the design was the inclusion of educational elements, brought to life through charming illustrations of pollinators as characters representing each flavour, alongside various flowers and the functional ingredients in each soda. The result is a collection that appeals to a broad audience—playful, informative, and thoughtfully designed.